FedEx made a stop this morning.
I ordered it online from JoAnn's. With the 50% coupon, adding in the tax and shipping, the per-yard cost was still over $1 less than buying in-store at the sale price. I couldn't resist. I also justified that I would waste much less than estimating 2-3 quilts worth at a time, resulting in lots of small bits.
Now I just have to clear out a spot in the closet to store this thing!